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About Seldrick

// Full-Stack Web Developer & Tech Problem-Solver

I'm Seldrick De Leon, a full-stack web developer and tech problem-solver with over 8 years of experience building digital solutions for businesses across the globe. I'm based in the Philippines and work primarily with US-based and international clients.

I'm passionate about writing clean, scalable code and building systems that actually work. Whether it's a custom Shopify store, a server migration, an SEO strategy, or an AI-powered automation pipeline, I approach every project with the same mindset: understand the problem deeply, then build the simplest solution that solves it completely.

My Story

I started building websites in my teens, tinkering with HTML and CSS long before I understood what "full-stack" even meant. What began as curiosity quickly became a calling. I realized I didn't just enjoy making things look good on screen; I loved the entire puzzle of it: the logic, the architecture, the problem-solving, the moment when a complex system finally clicks into place.

Over the years, I've built everything from simple marketing sites to complex multi-tenant CRM platforms. I've managed servers for dozens of clients, migrated terabytes of data across cloud providers, optimized sites for search engines, and automated countless business processes that used to eat up hours of someone's week.

Today, I work at Digital Marketing Advantage (DMA) as a web developer, while also running my own agency, Thrive Wise Digital, where I offer end-to-end digital solutions: web design, SEO, Google Ads, e-commerce, automations, security, maintenance, branding, and funnel creation.

"Show up. Work hard. Stay humble. Repeat." โ€” That's not just a motto. It's how I approach every project, every client relationship, and every line of code I write.

What sets me apart isn't just technical skill. It's that I actually care about the outcome. I don't build things to check boxes. I build things that solve real problems, perform under pressure, and make my clients' lives measurably easier. And I keep learning every single day to make sure the solutions I deliver are always current, always reliable, and always built to last.

Career Timeline

๐Ÿ’ป
~2016-2017

First Lines of Code

Started learning HTML, CSS, and basic JavaScript. Built first websites and discovered a passion for web development and problem-solving.

๐Ÿ”ท
2018-2019

WordPress & PHP Deep Dive

Mastered WordPress development, custom themes, plugin development, and PHP backend work. Started taking on freelance projects.

๐Ÿข
2020

Joined Digital Marketing Advantage

Became the go-to web developer at DMA. Started managing servers, handling client projects, and building internal tools.

๐Ÿ›๏ธ
2021-2022

E-commerce & Shopify Expansion

Expanded into Shopify development, Liquid templating, WooCommerce, and complex e-commerce solutions. Built custom checkout flows and credit systems.

๐Ÿš€
2023

Launched Thrive Wise Digital

Founded my own agency offering web design, SEO, ads, e-commerce, automations, and maintenance. Built it as a lean, AI-assisted operation from the ground up.

๐Ÿค–
2024

AI & Automation Integration

Integrated AI tools into workflows. Built custom automation pipelines with n8n, Zapier, and Make. Started leveraging LLMs for content and development acceleration.

โšก
2025-2026

Full-Stack Everything

Managing complex infrastructure projects, building multi-tenant platforms, migrating terabytes of data, and pushing into AI-powered development. The journey continues.

โ˜• Powered by coffee
๐ŸŒ Based in the Philippines
๐Ÿ• GMT+8 timezone
โŒจ๏ธ Dark mode everything
๐Ÿ“š Lifelong learner
โœ๏ธ Catholic faith
๐Ÿ”ง Loves debugging at 2am
๐ŸŽฏ Detail-obsessed
๐Ÿค Client-first always
๐Ÿ—๏ธ Build > Talk
โ˜• Powered by coffee
๐ŸŒ Based in the Philippines
๐Ÿ• GMT+8 timezone
โŒจ๏ธ Dark mode everything
๐Ÿ“š Lifelong learner
โœ๏ธ Catholic faith
๐Ÿ”ง Loves debugging at 2am
๐ŸŽฏ Detail-obsessed
๐Ÿค Client-first always
๐Ÿ—๏ธ Build > Talk

Core Values

๐ŸŽฏ

Client-First Design

Every decision starts with what's best for the end user and the business goals behind the project.

๐Ÿ“š

Continuous Learning

Tech moves fast. I stay ahead by constantly exploring new tools, frameworks, and techniques every day.

๐Ÿงน

Clean & Scalable Code

Writing code that's easy to read, easy to maintain, and built to scale from day one.

๐Ÿ’ฌ

Transparent Communication

No jargon walls. I keep clients informed with clear updates, honest timelines, and zero surprises.

โšก

Efficiency & Automation

If a task can be automated, it should be. I build systems that eliminate repetitive work permanently.

๐Ÿ”

Integrity & Ownership

I take full ownership of my work. If something breaks, I fix it. If something can be better, I improve it.

When I'm Not Coding

โœ๏ธ

Faith

I'm a practicing Catholic with an active interest in apologetics. My faith grounds me and informs how I approach work, relationships, and integrity.

๐Ÿ“–

Learning & Reading

Always reading about new tech, business strategy, or theology. I believe the best developers never stop being students.

๐ŸŒ

Global Perspective

Working with clients across different time zones and cultures has given me a broad perspective on how businesses operate worldwide.

"Show up. Work hard. Stay humble. Repeat."
โ€” The Seldrick Way

Certifications

๐ŸŽ“

Foundations of Digital Marketing & E-commerce

Google

๐ŸŽ“

Attract and Engage Customers with Digital Marketing

Google

Want to work together?

I'm always open to interesting projects and meaningful collaborations.

Let's Connect โ†’